For this module students will learn the basics of writing and research skills applicable in examinations and assignments/ project papers. At the end of this course they will be able to produce well-written articles which follow the correct format, using proper language. They will also be able to identify how to make a full use of the library and the Internet in obtaining materials for his/her assignments/ project papers.

Ideas about the ‘audience’ play a key role in debates about the media within media institutions themselves, as well as political institutions and academic institutions. This module will give you the opportunity to examine the many ways that the media audiences have been understood and studied, and will equip you with the skills and knowledge to undertake audience research.


This unit introduces students to digital usage within communication and advertising practice. It builds sequentially introduces the skills and knowledge of media processes focusing on a range of digital advertising applications. 


This course provides an introductory insight in principles and concepts as applied to digital media-based projects with emphasis on ideation, visualization and communication.


This module is essential as it introduces students to the basic of animation, principles of animation and 3D rendering. This will enhance their skills in digital animation and motion graphics.

Student will learn and should understand the principles of animation and production process of animation films.