Module Introduction
This module is to provide students with business activities that involve the sales of goods and services in the marketplace including retail institutions, direct to consumer issues, merchandising, site selection, market information, and retail strategy and planning.
This course is designed to provide students with a comprehensive understanding of the theoretical and applied aspects of retail management. Key perspectives that shape the retail marketplace including environmental influences, retail relationships, retail analysis and decision-making strategies will be emphasized. Throughout the term, important concepts including consumer satisfaction, supply chain relationships, quality and value, ethics, social responsibility and the use of technology will receive special attention.
- Teacher: Hjh Norhafidah Binti Jafaradin